Senin, 07 Juni 2010

Mark Lake: The Inventor's Puzzle - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Change agent, technology and innovation entrepreneur, and author of the insightful and very practical book The Inventor's Puzzle: Deciphering the Business of Product Innovation, Mark Lake, PhD, describes how despite billions of dollars spent annually on innovation, many of these innovative companies fail. Partly due to inexperience and to bad judgment by owners and managers, companies and their innovative products fail to succeed in the market place. Mark Lake describes five very predictable problems that can arise and derail even the most innovative companies. Mark shares his real world, hands on experience that will keep these companies operating successfully, while meeting business challenges head on. At the same time, Mark Lakes shares the characteristics shared by successful entrepreneurs who have succeeded where others have failed.

Mark Lake is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Tuesday, June 8, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Change agent, technology and innovation entrepreneur, and author of the insightful and very practical book The Inventor's Puzzle: Deciphering the Business of Product Innovation, Mark Lake, PhD, describes how despite billions of dollars spent annually on innovation, many of these innovative companies fail. You will learn:

* Why innovators and inventors fail at business

* Five predictable issues that all innovators must address for success

* The characteristics shared by all successful inventors and innovators

* A hands on and workable strategy for turning ideas into marketable products



Mark Lake (photo left) is a consummate senior executive, change agent, and entrepreneur for high technology research and product innovation businesses and is considered a visionary in workforce leadership, organizing for innovation, and technology development tactics. He is a prolific researcher, writer, and platform speaker with engaging and humorous personal style and is an expert facilitator providing a wide range of executive consulting services to software, medical device, alternative energy, and other product innovation businesses.

My book review of The Inventor's Puzzle: Deciphering the Business of Product Innovation by Mark Lake, PhD.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with change agent, technology and innovation entrepreneur, and author of the insightful and very practical book The Inventor's Puzzle: Deciphering the Business of Product Innovation, Mark Lake, PhD, as he describes how despite billions of dollars spent annually on innovation, many of these innovative companies fail. Partly due to inexperience and to bad judgment by owners and managers, companies and their innovative products fail to succeed in the market place. Mark Lake describes five very predictable problems that can arise and derail even the most innovative companies. Mark shares his real world, hands on experience that will keep these companies operating successfully, while meeting business challenges head on. At the same time, Mark Lakes shares the characteristics shared by successful entrepreneurs who have succeeded where others have failed on Blog Business Success Radio.

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Minggu, 06 Juni 2010

The Inventor's Puzzle by Mark Lake - Book review



The Inventor's Puzzle

Deciphering the Business of Product Innovation


By: Mark Lake, PhD

Published: November 10, 2009
Format: Hardcover, 200 pages
ISBN-10: 057803347X
ISBN-13: 978-0578033471
Publisher: Eaglerock Consulting Inc.








"Every year in this country billions of dollars are invested in creating new inventions and launching new businesses that will turn those inventions into market-ready products", writes high technology and innovation entrepreneurship expert Mark Lake, in his insightful and very practical book The Inventor's Puzzle: Deciphering the Business of Product Innovation. The author provides valuable, real world proven ideas for turning inventions and innovations into successful products, that will overcome the business knowledge gap often experienced by inventors.

Mark Lake recognizes that many inventors, of often very revolutionary products, fail to succeed in the marketplace due to poor business planning and execution. Having a good idea is simply not sufficient to achieve commercial success, despite the well known story about the proverbial better mousetrap. Mark Lake asserts that five essential issues arise during the transition from concept to market. Those five issues are:

* Know the customer and beat the competition
* Protect your ideas
* Be methodical in engineering your ideas into practical products
* You need money to make money
* No business succeeds without a good team



Mark Lake (photo left) guide's the inventor through the five critical issues, as they form the pieces of the entire business puzzle. To illustrate the five puzzle pieces in action, the author utilizes an unusual, but effective example from 600 years ago. He describes the steps taken by Filippo Brunelleschi, in the design and construction of the magnificent dome over the cathedral of Santa Marie del Fiore, in Florence, Italy. This unexpected, but fascinating story of a highly innovative construction project, demonstrates the timeless quality of Mark Lake's advice for inventors. The five issues are deconstructed in a roughly chronological order, as they would probably arise in the real world. The story of Filippo Brunelleschi and his spectacular construction project points to each of these puzzle pieces in action.

For me, the power of the book is how Mark Lake understands the challenges faced by inventors as they attempt to commercialize their ideas. The author realizes that simply having a innovative concept is not enough, and that knowing how to navigate the business world successfully is critical for the innovator. Mark Lake knows from experience that the shortfall, in an inventor's knowledge, is very likely on the business side of the puzzle. The author guides the inventor through the five essential issues that arise, preventing them from becoming obstacles that can derail the commercialization process. The deconstruction of each of these five vital puzzle pieces, provides both insights and hands on information, that keep the innovative individual on track to exploiting the marketplace. Overall, the book is a treasure trove of advice and wisdom that will benefit anyone involved in the process from idea inception to product development to a profitable business venture.

I highly recommend the must read guide for inventors and innovators, The Inventor's Puzzle: Deciphering the Business of Product Innovation by Mark Lake, to anyone seeking a road map to follow from idea conception to development of a profitable product business. The book fills that void between product invention and the marketplace, through the five puzzle pieces that complete the overall innovation process.

Read the hands on and highly readable book The Inventor's Puzzle: Deciphering the Business of Product Innovation by Mark Lake, and discover how to turn an innovative idea into a successful product venture. The book helps the novice or experienced inventor navigate the entire process from idea incubation to marketplace profitability.

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Sabtu, 05 Juni 2010

Edith's War by Andrew Smith - Book review





Edith's War

By: Andrew Smith

Published: March 26, 2010
Format: Paperback, 375 pages
ISBN-10: 0986496200
ISBN-13: 978-0986496202
Publisher: Axiom Publishing Inc.











Edith McGuire, newly married to a WWII British soldier she barely knows, and awaiting the birth of her child, learns first hand the tragedy and horrors of war. When Mussolini declared war on Great Britain, the British government ordered the roundup and internment of all adult males of Italian ancestry, including her family friends and neighbours. In a world gone mad, Edith discovers truth about herself, her family, and about survival and love, in the outstanding debut novel Edith's War by award winning non-fiction writer Andrew Smith.

Andrew Smith weaves a spellbinding story of love and war, and of remembering and of secrets, that transcends time to explore the triumph of the human spirit over heartbreaking events. The story is told in two distinct time periods. One part is described from the perspective of Edith and her life in Second World War Britain. The other section of the novel is viewed from the conversations of her two sons, William and Shamus, as they holiday in 2002 Venice, Italy. From these very different angles, the author explores the themes of love, loss, war, family relationships, secrets and lies, and of forgiveness. Andrew Smith presents a world where sometimes lies might be considered necessary to protect others, but where truth is the ultimate source of healing of old wounds, and of forgiveness.



Andrew Smith (photo left) writes in lyrical prose, that evokes two very different times and places, effectively and with realism. The characters act within their personal lives, as would be expected from their personalities. The character of Edith, with her inner turmoil of divided love, loss, and pain is very well written and defined. Her actions are very believable within the context of her life and tragic events over which she has no control.

At the same time, the author explores the concepts of freedom and captivity, and how the restrictions of wartime England paradoxically loosened society's bonds, offering more freedom of action for Edith. Only when the war ends, and her almost forgotten husband returns home from overseas, does she begin to recognize that freedom and restriction are relative terms, that change meaning with time and circumstance.

The author understands as well, that actions taken in one time period, have impact on the lives of people living long after the events have taken place. The choices made by Edith and her husband Joe had long lasting effects on the lives of their two sons. As Will and Shamus discuss the unanswered questions about their past, and share the pain of their lives and relationships, long hidden secrets push to the surface. Edith and her sons find reconciliation and share forgiveness, as old wounds are healed and the pain set aside. In the end, life goes on and people survive, and love and forgiveness triumph in this bittersweet novel.

I highly recommend the enthralling and realistic novel Edith's War by Andrew Smith, to anyone seeking a well written, character driven novel that explores deep themes in an insightful and sensitive way. The beautifully drawn characters, with their shadings and nuances, live on long after the book is completed, as they are real people who lived, loved and shared the joys and heartbreaks of life common to all people.

Read the spellbinding novel Edith's War by award winning non-fiction writer Andrew Smith, and relive the terrifying events of Blitz torn England, and the tragedy injustice of the Italian internment. Share the passion of love, the sorrow of death, the consequences of choices, and the ultimate triumph of the human spirit. This beautiful and touching novel deserves a special place on any bookshelf.


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Jumat, 04 Juni 2010

Steve Welch: We Are All Born Entrepreneurs - Author interview



Entrepreneur and co-founder of DreamIt Ventures, Steve Welch, was kind enough to take the time to answer a few questions about his passionate and insightful book We Are All Born Entrepreneurs.

The author describes the common traits shared by successful entrepreneurs, including a lifelong desire to learn new and innovative ideas, and how these traits lead to the essential skills that turn passion into real achievement.

Thanks to Steve Welch for his very informative responses. They are greatly appreciated.



Steve, you wrote a book called We Are All Born Entrepreneurs. What is the book about?

Steve Welch: The book uses my story and that of other entrepreneurs to help others learn from their successes and failures. At the same time it explains why so many of us have a deep-rooted passion for entrepreneurship.

Do you consider yourself a successful entrepreneur?

Steve Welch: I have certainly had some successful ventures, but I have also had some unsuccessful ventures. However like most good entrepreneurs, I think I have consistently learned from my successes and mistakes.

What was the background to writing this book We Are All Born Entrepreneurs?

Steve Welch: As I started to work with so many young entrepreneurs at DreamIt Ventures I became frustrated with what was clearly being emphasized at the MBA School. Too often I saw entrepreneurs focusing on raising money, as if raising money was the validation of a viable business. I bootstrapped my first business, as did most of the entrepreneurs in this book. I told the many stories in “We are All Born Entrepreneurs” to show that there are many different paths to success. However successful entrepreneurs develop the skills necessary to succeed and then adapt to the individual circumstances of their venture. Sometime this means raising money form outside sources, often it does not.

We know from experience, and from interviews with other entrepreneurs, that most people are afraid to start a business on their own. Is fear of entrepreneurship a reason not to start a business?

Steve Welch: Fear is certainly a nature part of starting a business. I have not found a successful entrepreneur who does not remember fear being an emotion that they felt in their early ventures. So much of life and early stage ventures is timing. I was 23 when I started my first big success, Mitos. I had no children, no mortgage and parents that would not let me starve to death if I failed. This is a good time to start a business, because the consequences of failure are not that great. More important the benefits of success out weigh the negatives that come with failure. Whether succeed or fail, entrepreneurs learn the most on their first venture. The earlier this happens, the more they will be able to draw on these experiences throughout their lifetime.

From the stories in the book, what is the most common reason among people for starting a business? Determination? Good planning? Desire to make things work?

Steve Welch: Successful entrepreneurs find purpose in what they do. They use this purpose as a foundation to constantly learn and turn their inherited traits into the skills needed to succeed. They accepted failure as part of their learning process and are adaptable. No one gets an idea right from the start, but successful entrepreneurs build a plan, execute on that plan, but most importantly adapt to that plan as new information became available.



Steve Welch (photo left)

Many people think that successful entrepreneurs got lucky, and that they on the other hand, would never get lucky. Is luck part of the entrepreneurial success?

Steve Welch: There is certainly a randomness to the world and a number of variables that are outside ones control; however that is why self-awareness and adaptability are so important. If you are able to adjust to a constant moving landscape you increase your chance of success dramatically.

You write say that the paths of the entrepreneurs are different. In the same time, many people are afraid to start a business because they feel they don’t have a unique idea. Should not having an innovative idea be a reason not so start a business?

Steve Welch: Absolutely not. I know a lot of people that have started a business in which there was nothing unique about them at the get go. Many markets are constantly expanding and need increased capacity. I know many people in the distribution business that does not have any unique value add, but they execute efficiently and make a good living. I also have many friends that have used more traditional business as a springboard to other innovative products and services once they had a customer base. Often this is much easier because the customers know you and you know the customers. I think what is key is that entrepreneurs focus on bringing value.

In today's economic downturn, many people think that the good times to start a business have passed, and it is harder to become successful today. Is the current economic crisis a challenge, an opportunity, or both?

Steve Welch: It is both. There certainly are challenges especially for businesses to fund raise. I think these challenges are far out weighed by the opportunities. There is so much working for entrepreneurs. 1) Communities and cultures across the globe are focusing on helping people develop the skills needed to start a business. 2) The costs of starting a business have plummeted. Whether software or physical products partnerships are easier to develop and Alpha and Beta products can get out the door at a fraction of the cost of a decade ago. 3) Perhaps most important the cost of reaching customers across the globe have decreased. This allows products targeted at a very specific niche to achieve profitability in a way they could not have a decade ago.

You started your first business quite young. What factors pushed you to start a business instead of taking a 9 to 5 job?

Steve Welch: One of the most common experiences of the entrepreneurs through out my book was their memory of a supportive friend or family member at a young age. I was no different. I had supportive parents that even at a young age allowed me to succeed and yes fail at my ventures. The lessons I learned as young as 12 years old prepared me for my ventures later in life.

You seem to be quite focused on helping other entrepreneurs succeed. Why is that?

Steve Welch: I have always found purpose in entrepreneurship. Helping others succeed is my own selfish way of filling my own need for purpose. To me there is nothing more exciting than seeing a need in the marketplace and working to bring value to society by filling that need. What is exciting about DreamIt is that we are helping 10-15 companies a year go through that process.

Was founding DreamIT Ventures a result of this purpose to help others succeed as entrepreneurs?

Steve Welch: Yes. I was fortunately to meet up with two other successful entrepreneurs, Mike Levinson and David Bookspan whom shared my passion for helping get businesses of the ground.

How does DreamIt Ventures help and support entrepreneurs?

Steve Welch: We provide, a small amount of money, mentorship, space, donated legal and accounting and most importantly a community atmosphere in which each year 40-50 entrepreneurs are working in the same space to develop their businesses.

It was created as a pre-seed venture fund that nurtures enthusiastic, bright and motivated people with big ideas who can build a prototype, beta or market-ready product or service within three months. By providing the tools needed to flourish, this new model for funding simultaneously accelerates the development of new businesses and increases their likelihood of success.

In essence, DreamIt allows start-up companies to progress forward by eliminating as many risks as possible. For some participants who enter the program with an idea on a napkin, the three months is used to develop the product and eliminate the risk of building it. For companies with an early-stage product, the time period allows them to test, understand and refine its value to potential customers.

How different is entrepreneurship around the world? Do things happen in much the same way?

Steve Welch: Amazing enough the skills developed to succeed are almost universal. What tends to be dramatically different are the cultural norms especially around risk. America for example, admires risk taking and we accept failures as part of the learning process. We celebrate those that are successful based on their own merits. Many other societies punish failure. Meaning that people in society that try and fail are looked down upon, often for life. In America we expect people to try and fail and we really respect those that try again.

What is shocking is how the Asian cultures recognize the importance of this and are working to change these societal norms often through government policies. They are working to bring capital to early stage entrepreneurs and focusing on their own immigration policies to recruit talent to their prospective regions. I would argue that above all else the reason America has been so successful over the last century is that our relatively decentralized society that allowed individuals to be rewarded for successful risk taking resulted in the best and the brightest from around the world coming to America.

Like current, which follows the path of least resistance, Entrepreneurs flow to the areas of the greatest opportunity.

Who should read the book? Do you have any specific demographic in mind as readers?

Steve Welch: Certainly aspiring entrepreneurs, however I think there are many lessons that managers within any business can learn for and use to improve their own organizations. Oh yeah and parents, it is clear that successful entrepreneurs all had positive influences early in life the encourage them. Some parents even had extraordinary ways of teaching their children about business as early as 8.

Besides reading the book, how can potential entrepreneurs learn more information and ideas?

Steve Welch: Most importantly surround yourself with people that have gone through the startup process or are going through the process.

What is next for Steve Welch?

Steve Welch: Yes, but exactly what is unknown.

********

My book review of We Are All Born Entrepreneurs by Steve Welch.

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Kamis, 03 Juni 2010

We Are All Born Entrepreneurs by Steve Welch - Book review




We Are All Born Entrepreneurs

By: Steve Welch

Published: 2010
Format: Hardcover, 172 pages
ISBN-10: 0557297095
ISBN-13: 978-0557297092
Publisher: Steve Welch














"Entrepreneurship is in our DNA", writes entrepreneur and co-founder of DreamIt Ventures, Steve Welch, in his passionate and insightful book We Are All Born Entrepreneurs. The author describes the common traits shared by successful entrepreneurs, including a lifelong desire to learn new and innovative ideas, and how these traits lead to the essential skills that turn passion into real achievement.

Steve Welch considers entrepreneurship to be part of everyone's character. For various reasons, many people find that entrepreneurial drive sidetracked by a mistaken belief that life is somehow a zero sum game. In a zero sum game, there is a clear winner and clear loser, and what one person wins is always at the expense of the other. For Steve Welch, this point of view is incorrect. He considers life and entrepreneurial success to be a cooperative non-zero sum game, with multiple winners. With this change in worldview, that innate entrepreneurial passion can be rekindled and a purpose of life can be brought to every part of the person's life. Through deliberate practice, in the form of life long learning and a constant honing of skills, an entrepreneur's rate of success will increase, benefiting all of society.



Steve Welch (photo left) understands that when a person realizes their inborn entrepreneurial heritage, as part of their DNA, then the zeal and passion for success can be turned into a business or organizational success. The awakened entrepreneurial skills common to all successful people, are described by the author, through both theory and examples of real life people. These traits include:

* Locus of control
* Singularity of purpose
* Ambiguity tolerance
* Need to achieve and to learn
* Resilience

Taken together, according to Steve Welch, these traits transform into entrepreneurial skills that include:

* Calculated risk-taking
* Confident leadership

For me, the power of the book is how Steve Welch shares his absolute love and passion for entrepreneurship, and those of the successful people featured in the book, with his readers. The book is not about creating blueprint for building a company through a step by step process. Instead, the author focuses on developing the skills, that lead to entrepreneurial success, through the inborn traits shared by successful people. Steve Welch shares the inspirational success stories of entrepreneurs who achieved greatness, despite often overcoming seemingly insurmountable obstacles. The author emphasizes the importance of teams, and of collaborating with other highly motivated people, to achieving a stronger economy and greater opportunities for many people.

I highly recommend the inspirational and transformational book We Are All Born Entrepreneurs by Steve Welch, to anyone serious about unlocking their innate entrepreneurial DNA, and achieving success in business and every aspect of life. Steve Welch recognizes that there is no one path to success, making the book's message even stronger because of the encouragement of innovation and diversity of goals.

Read the book that will help you unlock the power of your inner entrepreneur, We Are All Born Entrepreneurs by Steve Welch, and ignite the spark to your passion that leads to success. This book will serve as powerful and supportive guide as you take the jump into entrepreneurship, and live the journey to achieving your goals.

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Rabu, 02 Juni 2010

Rafi Mohammed: The 1% Windfall - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Pricing expert, and Founder of Culture of Profit LLC, and author of the revolutionary and pricing myth shattering book The 1% Windfall: How Successful Companies Use Price to Profit and Grow, Rafi Mohammed, describes how pricing of products and services has long been overlooked as a powerful business strategy. He discusses how various pricing techniques can ensure the highest profit even during an economic downturn. Rafi dispels many of the myths surrounding pricing and provides a starting point for a serious reevaluation of pricing policies within companies. With pricing strategies being so underutilized in companies, a stronger approach to pricing strategy can yield immediate profit gains. Learn many of the revolutionary pricing strategies available to your company and discover how to increase profits through proper pricing techniques.

Rafi Mohammed is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, June 3, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Pricing expert, and Founder of Culture of Profit LLC, and author of the revolutionary and pricing myth shattering book The 1% Windfall: How Successful Companies Use Price to Profit and Grow, Rafi Mohammed, describes how pricing of products and services has long been overlooked as a powerful business strategy. You will learn:

* Why pricing is an underutilized source of profit

* How a pricing strategy builds profits, growth and shareholder value

* How to develop a pricing strategy and implement it successfully

* Some simple pricing tactics any company can use for fast profitable results



Rafi Mohammed (photo left) has been working on pricing issues for the last 20 years. He is the founder of Culture of Profit LLC, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategy. He also holds the title of Batten Fellow at the University of Virginia's Darden Graduate School of Business (in residence, Spring 2001). A frequent commentator on pricing issues to the print media, Rafi has also made prime time appearances on CNBC as an expert pricing commentator.

He is the author of The Art of Pricing (Crown Business, October 2005), which is the first managerially relevant book on pricing and has been translated into seven foreign languages. He is a co-author of Internet Marketing: Building Advantage in a Networked Economy (second edition - April 2003, McGraw-Hill/Irwin) which has been adopted by over 200 universities globally. Rafi's follow-up pricing book, The 1% Windfall: How Successful Companies Use Price to Profit and Grow, was published by HarperBusiness in March 2010.

Rafi's doctoral dissertation focused on bundling, one of the most popular yet least understood pricing tactics. He developed a new theoretical bundling model and presented the first empirical test on the profitability of bundling using data from the rock concert industry. This research was published in the Rand Journal of Economics, a leading academic economics journal. Rafi has previously worked on pricing issues at the FCC during the telecommunications deregulation and Monitor Group. He has testified as a pricing expert in six public policy commission hearings.

Rafi was born in Milwaukee and raised in Cincinnati. He is an economics graduate of Boston University, the London School of Economics & Political Science, and Cornell University (Ph.D.).

My book review of The 1% Windfall: How Successful Companies Use Price to Profit and Grow by Rafi Mohammed.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with pricing expert, and Founder of Culture of Profit LLC, and author of the revolutionary and pricing myth shattering book The 1% Windfall: How Successful Companies Use Price to Profit and Grow, Rafi Mohammed, as he describes how pricing of products and services has long been overlooked as a powerful business strategy. He discusses how various pricing techniques can ensure the highest profit even during an economic downturn. Rafi dispels many of the myths surrounding pricing and provides a starting point for a serious reevaluation of pricing policies within companies. With pricing strategies being so underutilized in companies, a stronger approach to pricing strategy can yield immediate profit gains. Learn many of the revolutionary pricing strategies available to your company and discover how to increase profits through proper pricing techniques on Blog Business Success Radio.

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Selasa, 01 Juni 2010

The 1% Windfall by Rafi Mohammed - Book review




The 1% Windfall: How Successful Companies Use Price to Profit and Grow

By: Rafi Mohammed

Published: March 2010
Format: Hardcover, 224pp
ISBN-13: 9780061684326
ISBN-10: 0061684325
Publisher: HarperCollins Publishers










"Since pricing is an underutilized strategy, it is fertile ground for new profits. Focusing on better pricing is a quick path to new profits and growth", writes pricing expert and Founder of Culture of Profit LLC, Rafi Mohammed in his revolutionary and pricing myth shattering book The 1% Windfall: How Successful Companies Use Price to Profit and Grow. The author describes how developing and implementing an effective pricing strategy, that moves far beyond traditional ideas for setting prices, will not only increase company profits but will also enhance business competitiveness even in a down economy.

Rafi Mohammed describes how even a 1% incremental price increase leads to almost immediate profit gains. A price change can be put in place one day, and can literally result in higher profits the very next day. Since corporate profits also comprise a strong proportion of a company's market valuation, increased profits through a superior pricing strategy also creates benefits in enhanced shareholder value. A stronger Price/Equity or PE ratio creates opportunity for increased share value in the stock market. Because pricing touches every area of the company and its shareholders, it is critical to put a sound pricing strategy in place. Rafi Mohammed demonstrates how to improve pricing policy, while increasing profits, and boosting the market valuation of the company.



Rafi Mohammed (photo left) recognizes that most companies have conflicting departmental issues involving how to price products and services. They range from maintaining target margins, to cost plus calculations, to winning market share through discounted pricing. The author describes these competing pricing pressures as confusing and counterproductive. Because pricing strategy can solve these dilemmas, through many simple and creative techniques, company executives should examine their current pricing policies and seek improvement. For Rafi Mohammed, that starting point is an internal company conversation on pricing policy including organizational goals, to find common ground for establishing a unified pricing strategy.

For me, the power of the book is how Rafi Mohammed demonstrates the critical importance and direct impact on profits, that will result from developing and implementing a pricing strategy. Many of the techniques described in the book are very simple, and can be applied immediately by any business, for instant profitability gains. The author goes beyond theory, and provides real world case studies of leading companies who have created and utilized pricing strategies effectively.

Rafi Mohammed recommends the positive approach of developing and implementing a company pricing strategy that prevents falling back into outdated and ineffective pricing methods that leave profits on the table. One of the strongest concepts for pricing, suggested in the book, is moving away from the idea that there are only two pricing levers of either raising or lowering prices. That simplistic theory is discarded by Rafi Mohammed as he provides over fifty different pricing tactics to gain incremental markets and profits from many niche markets.

I highly recommend the innovative and practical book The 1% Windfall: How Successful Companies Use Price to Profit and Grow by Rafi Mohammed, to anyone seeking a powerful and revolutionary new strategy for pricing products and services effectively. The book contains pricing tactics that any company can apply immediately to their products and services. At the same time, the author describes how a pricing strategy is much more than simply raising or lowering prices, and is about capturing the value that the customer places on the product or service.

Read the profit enhancing and value building book The 1% Windfall: How Successful Companies Use Price to Profit and Grow by Rafi Mohammed, and create a powerful pricing strategy that will serve as a competitive advantage in any economic climate. Regardless of the size of the 1% windfall, a proper pricing strategy is a profit builder for any company.

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